Lead generation marketing is the process of stimulating interest in a product or service in a customer for the purpose of including them in a sales pipeline so that a sale can ultimately be made. Lead generation is the first and most important step in making sales and is applicable both for companies marketing to customer and other businesses.
Lead generation helps a company to build brand awareness, generate qualified sales leads, build relationships with potential customers and ultimately to make sales. It helps a company to grow by maintaining and increasing sales. In today’s digital landscape the way that lead generation is undertaken has changed in that marketers must now attract customers by offering information and other valuable content to build interest and trust in their brand. There is, however, also a wide variety of ways to find potential customers by means of social media and other sites where customers congregate.