A Customer Relationship Management (CRM) system is software that is used to maintain information about a customer as the proceed through a sales process. Most often used for sales and marketing a real estate CRM makes sense for real estate agents since it allows them to organize their prospective customer information in one place, move customers through the sales process in a structured way and close more deals.
The process of selling a house is composed of a series of discrete activities ranging from finding interested parties, showing the house, following up afterwards, making an offer and exchanging contracts of sale. A CRM tool keeps all the relevant information about prospective customers in one place and can be used to automate certain tasks such as the sending of a follow-up email after a showing, for example. It helps a real estate agent to manage a large number of customers by providing reports about contacts and actions taken as well as centralizing information such as the customer’s buying history, financial circumstances, desired house and contact details in one place.