A full service digital marketing strategy needs to consider the myriad of ways that marketing can be conducted over the internet including SEO, social media, analytics, paid advertising, content marketing, web positioning and many others. Putting a marketing plan into action without considering all relevant aspects is a recipe for failure.
A full service digital marketing strategy must take all the possible digital marketing options into account and then determine the target audience, business objectives and the provide a suitable value proposition to the customer.
Oftentimes businesses outsource various aspects of digital marketing campaigns to service providers that have expertise in specific areas of digital marketing such as email campaigns, social media, paid media, content marketing and so on. A full service provider will be able to offer expertise in all areas of a digital marketing strategy and will outsource those aspects in which it does not have expertise.