Fair trade companies adhere to a set of principles that are designed to help producers in developing countries to operate in a sustainable way and in return receive an equitable return for the products they produce. Members that adhere to fair trade principles pay higher prices to exporters from these countries and support improved social conditions and environmental standards.
The movement focuses on commodities that are exported from developing countries to developed economies (such as the US) most notably for coffee, cocoa, sugar, flowers, fruit and gold. The goal of fair trade is to promote more equity in global trading relationships by encouraging dialogue, transparent business arrangements and respect for producers. Companies that engage in fair trade are backed by consumers that support their ideals and seek to raise awareness of the issues, and campaign for changes, in making trade more equitable for producers in developing countries.