Sales and Marketing Automation platforms help businesses invest in their software by offering custom reports and dashboards. What are these key elements? They are: * Customizable Charts – These are the basic statistics that everyone has access to. When you create a report using your software, it is possible to customize how the data is presented. This means that if your sales are down or your business is not as healthy as possible, you will be able to see it by just looking at the data provided by your software.
If your sales process is broken then you will know it. It will be because of the wrong number of leads or the wrong distribution of leads. By simply looking at the data provided by your Sales and Marketing Automation Platform you will be able to see where the problem lies and how to correct it. By creating customizable dashboards, you will see how much money is being wasted on ineffective sales. By showing the customer the conversion rate, average time on the site, cost per sale, and the average cost per lead, you will show which campaigns are working and which ones are not.