The ‘golden age’ of album cover design was in the 1960s and ’70s when singers and rock groups considered their records to be works of art. The packaging and the cover of the album was as important as the music, and often groups spent a lot of money and time on that. One of the best examples is the Beatles’ 1967 release ‘Sergeant Pepper’s Lonely Hearts Club Band’. The striking and colorful record cover was designed by the pop artist Peter Blake, and it was one of the first records to include the song lyrics on the cover, as well as souvenir cardboard cutouts. Other rock groups went to great lengths to create a cover that was a work of art in its own right. Today, streaming and downloading music arguably mean the artwork isn’t as important as it was in the ’60s and ’70s.
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